A campaign sans posters and billboards

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K. Sankaran, BJP campaigner  for the Mariyapalli ward of the Kottayam municipality.

K. Sankaran, BJP campaigner for the Mariyapalli ward of the Kottayam municipality. | Photo Credit: Special Arrangement

At a clip erstwhile multi-colour posters, festoons, banners and billboards predominate the electioneering country of the State, astatine slightest 2 candidates person decided to forgo them and absorption connected personally gathering voters.

When K. Sankaran, a BJP campaigner contesting the Mariyappally ward of the Kottayam Municipality, told his enactment colleagues that helium volition contention the section assemblage predetermination without immoderate ocular campaigning paraphernalia similar posters oregon banners, they were each apprehensive. They felt that helium was taking a immense risk.

“My good wishers asked maine to support astatine slightest 10 campaigning materials. If idiosyncratic were to travel to my ward, they wouldn’t cognize that I’m contesting. There are nary boards oregon posters announcing my candidature,” explains Mr. Sankaran.

At the aforesaid time, his governmental opponents, Sabu Pallivathukal of UDF and Santhosh Kuttuveli of LDF, are taking the accepted way of campaigning, helium says.

However, Mr. Sankaran remained confident, believing that what matters is the enactment helium carried retired astatine the ward backmost erstwhile helium was the councillor of the ward successful 2005.

As candidates intensify their efforts to triumph the election, galore trust heavy connected ocular immunodeficiency specified arsenic banners, posters, and pamphlets. However, immoderate instrumentality a much minimalistic approach, depending connected word-of-mouth publicity.

Presently Mr. Sankaran is the councillor of ward fig 41, Kannadikkadavu successful the Kottayam municipality and besides serves arsenic the acquisition lasting committee chairman.

“People are amazed by the lack of the run materials. All that I person is simply a notice, which I administer erstwhile I spell to the houses. No different campaigning materials are used. I judge that it is unnecessary expenditure. I mean to usage the wealth to assistance someone, I bash person a household successful my mind,” helium says.

Like Mr. Sankaran, octogenarian P. N. Narayanan Nair, an autarkic campaigner contesting successful Ward 2 of the Ashamannoor grama panchayat astatine Perumbavoor, Ernakulam, has besides adopted a akin strategy.

Mr. Nair believes that spending wealth connected campaigning materials is simply a waste, truthful each helium does is permission his location by 7 a.m. and sojourn houses and conscionable people. Mr. Nair is chasing a imagination helium has been carrying for the past 10 years.

“My begetter wanted to compete. He has been reasoning astir it for the past 10 years. He campaigns alone, gathering radical successful their houses,” says K. N. Anilkumar, his son.

“I americium definite radical whitethorn ballot for him. He has been progressive adjacent aft retirement, helping radical get things done astatine the Krishi Bhavan, etc. He has immoderate imaginativeness and has shared a fewer ideas helium intends to instrumentality if helium wins,” helium said.

Published - December 03, 2025 12:33 americium IST

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