A campaign on raising awareness about period pain launched

A run called #StopThePeriodPain has been launched to commencement conversations and rise consciousness astir play discomfort (dysmenorrhea) successful India. The inaugural aims to behaviour much discussions astir menstrual symptom done collaborations with influencers, region-specific contented instauration and extended online outreach.

The run reached audiences successful 12 determination languages done influencer partnerships and a dedicated assets website - www.painfulperiods.in. Smart societal media engagement, and outreach to healthcare professionals are cardinal compenents of the project, chiefly to promote unfastened dialog and code gaps astir dysmenorrhea and its treatment.

Instead of a one-time campaign, this has been designed arsenic a semipermanent task successful addressing important societal and wellness concerns. The semipermanent task besides includes maintaining assemblage involvement, processing acquisition materials, and targeted outreach to schools arsenic well.

This run was ideated and implemented by C Com Digital astatine Blue Cross Laboratories.